According to Internet Retailer?s Social Media 500 report, the top 500 retailers in the U.S. earned $3.3 billion from social shopping in 2014, a 26 percent increase from the previous year.
Furthermore, data from Statista show that social selling influences more than $30 billion in worldwide sales annually.
These statistics point to a growing trend in social spending, and they are further corroborated by statistics provided by Yotpo that show that online businesses with social presences generate 32 percent more sales than businesses without them.
Social commerce is growing rapidly, and businesses are becoming increasingly aware of the impact social media can have on sales. However, many businesses do not have social commerce strategies. Here are four social commerce tips that will guarantee a boost in revenue from your social selling efforts. Don?t just focus on the big social sites
It?s hard to talk about social commerce without talking about Facebook or any of the other ?major? social media sites. Facebook ads are all the rage these days. However, you don?t want to limit yourself by focusing just on the big social sites that every other advertiser is raving about. Look for other growing, or even big but widely ignored, social media sites that allow you to tap into the power of their audience.
For example, while everybody wants to advertise on Facebook, it?s only the fourth-most-effective social site when it comes to average order value. According to a recent study, Link...