According to statistics from Shareaholic, social media is now the No. 1 driver of referral traffic to websites, responsible for 31.24 percent of the total.
This is further corroborated by data from Parse.ly that shows that Facebook has overtaken Google as the top traffic source to news sites. According to the statistics, Facebook now accounts for about 40 percent of all referral traffic to news sites, while all Google sites account for 38 percent.
Of course, this means you need to carefully review your social strategy as we head into 2017.
However, a huge piece of data is missing: While social now accounts for more traffic than search, how does it fare when it comes to conversions" Not well, apparently. According to research from Monetate, which analyzed more than 500 million shopping experiences, social media is still lagging behind when it comes to conversions. In fact, social media traffic has an average conversion rate of 0.71 percent, which is very small compared with search?s 1.95 percent and email?s 3.19 percent. Some sources also show that the average engagement rate on Twitter is 0.7 percent.
As the above statistics show, the conversion rate from social media is averagely poor. It can be better, though. Here are some tips to help you build your social media conversion strategy.
Tap Into the mere-exposure effect
The biggest social media mistake many businesses make, which costs them serious conversions, is that they simply post an update once and expect that...