Given that the majority of businesses are increasing their digital marketing spend going forward, there’s a lot of pressure for marketers to prove that their campaigns are yielding results.
Just to put this in perspective, recent research by Digital Neighbor finds that the need to capitalize on social media is a leading driver in the push for higher investments in digital marketing.
While this shows a positive sign on the effectiveness of social media marketing and the fact that businesses are finally beginning to acknowledge the importance of social media in their marketing efforts, the pressure to prove return on investment in this channel ultimately mounts on marketers.
In a different survey of social media marketers published by Simply Measured, only 9.4 percent of marketers are able to quantify the revenue driven by social media marketing efforts. While not proving ROI might be a pointer to the fact that a system is not totally ripe for effective and accurate measurement, or to a lack of the right metrics to do this, another aspect marketers should pay attention to is the effectiveness of their campaigns in themselves. This article shares signs to watch out for in a weak social media campaign.
Poor targeting
Before launching a campaign on social media, the right course of action should be identifying and appropriating your focus toward the right audience. This means you will end up whittling your focus to a narrow but ideal number of leads. These leads should be...