According to data from Curata, social media is the biggest platform for distributing curated content: A whopping 76 percent of marketers share curated content on social media, and this number is expected to further increase.
Research also shows that more than 50 percent of marketers that curate content report experiencing increased brand visibility, thought leadership, web traffic and buyer engagement.
This makes sense when you consider the fact that the social web thrives on content and lots of it; when you don?t have enough resources to create original content at the pace social media thrives on, the solution is to turn to curated content.
Social curation without a strategy is usually recipe for failure. Here are some of the benefits of a good social curation strategy:
It establishes thought leadership: 85 percent of curators cite establishing thought leadership as their main objective. If done right, a social curation campaign will help establish you as a thought leader. If done wrong, however, it can damage your brand.
It improves your reach and visibility: Most businesses have a limited budget that they can invest in content creation; this puts a cap on how many people they can reach. Thanks to social curation, you can aggregate and share other people?s content and benefit from the increased reach their content generate.
It keeps you in the minds of your users: Keeping in touch regularly with your audience in a world of declining attention spans is tough, especially ...