A/B testing is done through having a control (previous creative that has done well) and a test (new ways of changing the ad itself or optimizing it on the back end).
So why A/B test on Facebook ads" Because it is a great way to find out what is resonating with your target audience. If you have just one image with one ad copy, you are putting all of your eggs in one basket, and I think we all know how that works out in the end.
A/B testing can be as simple as changing the image by using the same copy or vice versa or as complicated as testing manual versus automatic bidding.
I am going to give you six A/B tests you can run on Facebook right now.
One-day conversion vs. seven-day conversion
This is fairly new to Facebook and worth testing. You will find this option in the ad set level optimizing for conversions like so:
After some preliminary testing with a few clients, at Elite SEM, we have found that ROAS (return on ad spend) with a seven-day conversion window has been the better performing one so far, but it is definitely worth testing out.
Calls to action
Calls to action can be placed in the copy of your ad or chosen as a button that goes on the bottom-right corner of an ad. Some of these options are ?shop now,? ?learn more,? ?sign up? and ?donate now.?
Some audiences respond to being told what to do, like ?shop now?, while others prefer to be coaxed into shopping with a ?learn more.? While all of these tests are quick and easy to perform, this one might be the eas...