This might be the last article I ever write. I?ve built up a substantial portfolio over the past few years, championing the use of video marketing via carefully considered words of wisdom, offering my two cents on subjects such as why emotive storytelling works in content marketing and how to sell yourself in six seconds.
And now it seems that companies all over world are actually paying attention, practicing what I preach and putting video at the heart of their marketing mantra. Pretty soon, nobody will bother reading or writing anything online as the internet becomes totally submerged by the medium of moving pictures.
Don?t believe me" Well, Cisco Systems? highly respected Visual Networking Index predicts that video will account for 82 percent of all consumer Internet traffic by 2020, up from 70 percent in 2015. However, this report was released a good six months prior to Nicola Mendelsohn–Facebook?s vice president for Europe, the Middle East and Africa–forecasting that in five years? time, the planet?s biggest social network will ?probably be all video.?
So if Facebook foresees a video-centric future, citing the power of short storytelling as a primary factor, then you better take note and get on the broadcast bandwagon, because it?s increasingly likely that your competitors will start favoring film to get ahead.
With that in mind, you might want to memorize the following social media video marketing tips before Adweek deems the written word obsolete a...