Selling online courses has become a profitable endeavor for many businesses, but success isn?t easy. In order to attract the right people and boost engagement, good branding and advertising are must-haves.
You should treat an online course just like any other product or service. In order to thrive, you need to invest in branding and advertising that connects with your target market. Thankfully, this isn?t rocket science. If you have a foundational understanding of digital marketing, you can leverage your existing knowledge and apply it to your new online course.
Know your target market
It all starts with a solid understanding of your target market. Everything you do from a branding and advertising perspective will depend on getting this aspect of the process right. Are you trying to reach people who are brand new to the topic, or is your ideal customer someone who has a basic understanding of the concepts you discuss" Is this a one-time sale, or are you hoping to target people who will be easier to cross-sell and upsell in the future" It?s smart to consider questions like these on the front end.
Offer a hook
?Ultimately, all learners want a glimpse of what the eLearning course is going to involve,? expert Christopher Pappas says. ?Paying money to enroll in an eLearning course that holds a variety of unknowns just isn?t appealing, because your learners cannot be sure that they are going to actually benefit from the learning experience.?
How do you overcome this po...