Facebook Offers campaigns are a great way of promoting your products and/or services. It has been proven that social media campaigns are 60 percent more effective than traditional advertising campaigns.
One of the best ways of running promotions on social media is the use of coupon campaigns on the largest social media site, Facebook. Running coupon campaigns on Facebook can be very effective for most industries and has proven to yield results.
Below is a quick list of some possible coupon campaigns:

Customer loyalty
Exclusive social fans
Holiday/seasonal
Influencer
Following/liking/sharing on Facebook
Pre-launch
Weekly/monthly coupons

Facebook is a great social platform to use in coupon campaign advertising because of its ability to reach all types of potential customers and its ease of use. Nevertheless, just because Facebook coupon campaigns are easy to implement and have great marketing potential, it doesn?t mean that anyone can launch or execute a new coupon campaign without considering the following:
Decide your goal for the ads
To launch a successful Facebook coupon campaign, the campaign must begin with a clear understanding of its objective. The more specific you are with your goals, the easier you can focus your ads to reach the right people. Consider the following goals:

Greater insight into your fans? likes
Higher brand awareness
Immediate sales
More engaged and loyal fans
More traffic to your e-commerce store
New emails and leads
New product/event awarene...