While email is the closest thing to direct communication in the digital age, few people would gripe about a drought hitting their inbox. The average person can expect a spate of 90 new emails today, and by 2019, that number will rise to an estimated 96.
Still, cultivating a healthy email list and reaching out to consumers is an essential aspect of growing a business?even though the numbers may suggest otherwise. A survey of nearly 400 digital marketers found that almost one-half of them use Facebook to capture emails, but their efforts were only effective 31 percent of the time.
The truth is that a list populated with opt-in subscribers is an invitation to engage. Those people want to hear more from you, and this makes all the difference in the potential for a fruitful exchange. Get on the same page as your target customers
Building a list takes time, of course, and starting from scratch can be challenging and confusing for business owners. That?s exactly why Facebook is a great place to start.
With roughly 1.65 billion monthly active users, it?s the largest social network around, making it an effective medium for gaining not only followers, but also high-quality email subscribers. Facebook provides the rare opportunity to put your brand in front of people who have never heard of it before and, likely, never would without its ad functionality.
But using the platform effectively isn?t always easy. A basic checklist can guide you through the process so that nothing is ove...