Some of the biggest players in tech?such as Google, Facebook and Samsung?are investing heavily in virtual reality. As an increasing amount of people have access to VR headsets and technology, brands are finding space in the virtual realm.
It’s a bit early to say exactly how brands can market via VR, but the possibilities are exciting. Imagine the Golden State Warriors selling a courtside VR experience, putting an Oculus Rift owner on the same hardwood as Stephen Curry. Coca-Cola could create a fun experience with a celebrity endorser.
So how far away are we from making something like this a more common reality" It might be closer than you think.
Joshua Keller, CEO of Union Square Media, talked with SocialTimes about VR and how brands can use it: The most exciting aspect of VR is that the possibilities of it are limitless. Unlike traditional marketing forms like print, radio, and TV where you?re confined to a certain box of how you can spin campaigns, with VR marketers are much less restrained in the creativity of their campaigns. An auto-maker can offer virtual test drives or can walk users virtually through the manufacturing process. It is much more personal than a commercial spot where they?re seeing a model drive a car along the coast.
Brands are already starting to dip their toe in the pool, using virtual reality in marketing campaigns. For instance, McDonald’s is bringing VR to Happy Meals.

Ben Hordell, partner at DXagency, told SocialTimes tha...