This is the first installment in a five-part series of articles focusing on best practices to up your content marketing game on the ?big four? platforms: Twitter, Facebook, LinkedIn and Instagram. Stay tuned for future installments and share your own favorite tips in the comments.
Today?s consumer has the luxury of an abundance of choice, but it wasn?t that long ago when options were limited. Even in recent memory, there was a time when there were only three television networks, one phone company and one type of coffee (it was called ?coffee?).
To today?s younger consumers, this may sound like some bleak, dystopian past. There is no longer any cultural or economic cue telling people to accept a one-size-fits-all format. And the more choices consumers have, the harder it is to be loyal to one brand. So why are businesses still offering only one content strategy to reach their diverse audience of consumers" Social media?s mark on marketing
Consumer habits are always evolving, but the advent of social media has transformed the marketing landscape in its relatively short existence faster and more drastically than any time before. Personalized experiences are practically gospel now, and content marketing should be no different.
The good news is that when you deliver customized advertising content, consumers are willing to respond. According to research conducted by Forrester Research, 51 percent of retailers surveyed said that investment in personalization led to an increas...