Ahead of the 2016 U.S. presidential election, mobile user acquisition company Liftoff released an infographic highlighting the differences in mobile marketing trends across red (Republican-leaning) and blue (Democratic-leaning) states.
Liftoff analyzed 900 million mobile ad impressions, 1.1 million application installs and 5.2 million post-install events in September, and it found that marketers with subscription-based apps who want to acquire consumers in swing states (those with a similar amount of support for both political parties) will pay 22 percent more when compared to acquiring consumers in non-swing states.
In addition, Liftoff found that marketers in the area of mobile gaming will pay an 11 percent higher acquisition cost for in-game purchases in swing states than in non-swing states. Elsewhere, the infographic showed that the cost per install for subscription apps was 5.6 percent less in blue states than in red states. However, the average cost per registration in apps was found to be 6.4 percent less in red states than in blue states.
When looking at individual states, Liftoff found that Washington, D.C. (technically a blue state), had the highest rate of in-app purchases, as 91 percent of consumers there made an in-app purchase.
In addition, Liftoff said Wyoming, South Dakota and Montana were the Republican states that were most active within apps. Specifically, Wyoming was found to have the highest subscription rate in the country, at 33 percent...