Before the digital age, selfies were self-portraits taken with cameras by creative photographers. Selfies evolved as the years rolled by and, in 2013, the word ?selfie? was ranked as the most popular of the year by Oxford Dictionaries.
Fast-forward to 2016: Taking selfies has become a normal lifestyle impulse. This craze is growing rapidly. As a result, serious business owners should contemplate using selfies. They are powerful social media enticements for attracting new customers and engaging existing ones.
Examples of businesses already capitalizing on this trend are Urban Degree Clothing, GoPro and Turkish Airlines, the latter of which created a selfie ad in 2013. The ad went viral and received more than 77 million YouTube views in one week. Follow their footsteps and turn the selfie phenomenon into a well-projected, successful marketing campaign.
This article will explore how businesses are using selfies as social media strategies to win customers and change lives.
Make the most of selfies to promote your business
Selfies are powerful for touching the hearts of customers because they remove any hierarchy barriers or aloofness attached to some businesses. Instead, selfies show employers and employees as real people. This creates an emotional connection between the customer and the business, which ultimately strengthens the brand.
Businesses that are aware of the vast benefits of combining this unique method in their social media marketing are ahead of the game.
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