As social media continues to evolve, each platform proves to serve a unique purpose in the sharing and branding paradigm.
Instagram, the image-based platform, lets users show-off their personality in square frames. For brands, they are able to create followings, sponsor images and videos, etc.
Snapchat is for ephemeral, real-time personal activity that isn?t exactly ?post?-worthy in the long-term, but brands use it to provide their audience with an intimate, ?behind-the-scenes? feel.
Twitter is primarily text-based with a ?random thought of the moment? quality. It is where brands can find quick mentions and keywords to analyze their social awareness.
And Facebook, the ?OG? of them all, is a central hub for photo albums, marital status declarations and where a simple ?like? can get consumers 10 percent off their next shopping trip to Banana Republic. More recently, however, social platforms have been looking to one another to identify the next big trend in user experience that might enable them to rise above their competitors.
From the outside, it certainly looks like several players are trying to ?eat Snapchat?s lunch.? Instagram, for example, introduced its Instagram Stories feature in August, and it looks just a bit too familiar. Twitter, on the other hand, recently announced that it?s adding the ability to put stickers on uploaded images to enable greater creativity with images, which certainly puts it in the camp of replicating Snapchat?s successful filters.
Taking a ...