Young travelers are a growing demographic–and they?re not all kids taking a gap year before college or partying over summer vacation. Rather, millennials are a savvy group with a taste for adventure and the skills to research and plan a great trip without ever leaving their beds. A lot of millennials do most of the research and planning for their trips on their smartphones.
If you want to stand out with the younger group of tourists, however, your standard website and listing on hotel ranking sites won?t be enough. Hotels today need to take advantage of social media in order to successfully appeal to this age group.
By devising a smart social media strategy, you can stand out from the many generic hotels represented online, and you?ll represent your brand as different from the competition through your technological competency. From Twitter to Snapchat, it?s time to redefine how hotels advertise their presence. The multi-platform advantage
To grab the millennial set, you?re going to have to shift from a basic social media presence, where your hotel has a Facebook and maybe a Twitter account, to a strategy that embraces all of the popular platforms. If you aren?t using Snapchat and Instagram, it?s time to give them a whirl. For many younger travelers, Facebook is almost passé–their parents might look up your Facebook page, but they want to see your latest Vine or Snap.
Not sure where to begin" Don?t worry about the learning curve, but try introducing your...