Social media teams live in a unique and evolving position within media organizations. Their employees must maintain daily coordination with every department–content, sales, marketing and public relations. As the public voice of the company, an understated challenge is keeping a variety of departments content with the programming on each platform.
Every talent manager believes everything that their client does is of the utmost importance and must be featured. Every account executive believes their sales campaign is the most innovative and deserves the most promotion. Every producer believes their show is the most worthy of aggressive marketing. Everybody trying to develop a new business relationship is looking for a shout-out that will help push discussions over the top. The list of requests only grows as companies expand and stakeholders diversify. There is nothing wrong with employees having passion or confidence in their individual projects, but unfortunately, there are only so many posts available in a given day. This becomes a larger challenge when you are striving to develop a consistent brand style and tone. You cannot be everything at once. The more streams of content trying to be jammed into a single funnel, the more convoluted a brand image becomes.
How can a social media team effectively create a programming calendar while keeping the most people within a company satisfied"
It is impossible to please everyone
First, accept the reality that it is impossi...