Chile defeated Argentina on penalty kicks Sunday to win Copa América Centenario 2016, and the entire tournament generated more than 231 million interactions on Instagram from June 3 through 26, from over 40 million users.
Instagram said in an email to SocialTimes that the number of users interacting was up 33 percent compared with 2015 Copa América Chile, adding that total interactions were up 25 percent from last year?s tournament.
According to Instagram, the most engaged players during Copa América Centenario 2016 were:

James Rodriguez
Dani Alves
Leo Messi
Arturo Vidal
Angel Di Maria
Sergio Leonel Agüero
Alexis Sanchez
Juan Cuadrado
Gary Medel
Ezequiel Lavezzi

The players with the largest growth in followers during the tournament were:

Messi, 2 million
Rodriguez, 911,000 Luis Suárez, 631,000
Di Maria, 335,000
Gonzalo Higuaín, 264,000
Javier Mascherano, 252,000
Alves, 251,000
Agüero, 238,000
David Ospina, 217,000
Sanchez, 213,000

The top hashtags of Copa América Centenario 2016 were:

#copaamerica
#copaamericacentenario
#fifa
#soccer
#messi
#futbol
#argentina
#colombia
#copaamerica2016
#copa100

The most-used emojis during the tournament were:

This photo drew the most likes, more than 2 million:

A photo posted by Leo Messi (@leomessi) on Jun 10, 2016 at 10:33pm PDT

And this photo was tops in the last 24 hours of the event, with more than 308,000 likes:

No tengo Palabras. Solo agradecer a mis compañeros y toda la gente que nos apoyó ?? … Ah...