Sponsored content proves to be a useful tool for brands looking to engage followers by integrating their products into the flow of daily content from social media influencers.
Recent talks about stricter enforcement of the Federal Trade Commission?s guidelines–which require influencers to identify posts for which they?ve received compensation–have brands considering the future effectiveness of these types of marketing efforts.

The sponsored post on top from nonprofit First Five CA and Markerly received more than 16,800 likes, while the non-sponsored post on the bottom received 9,308 likes.
Oftentimes brands lament, ?But isn?t engagement most important" Who engages with these ads"? It?s important to ask ourselves what engagement looks like with traditional TV, print and digital efforts. The truth is that influencer marketing, due to its relatable and genuine nature, is often more effective at engaging followers, even with disclosures. When done correctly, sponsored content can receive equal and, in some scenarios, more engagement than non-sponsored content.
People actually like sponsored content
While disclosures have been standard practice with bloggers for years, influencers on newer social platforms haven?t been as diligent about disclosures until recently. With the increasing amount of opportunities available to influencers on these platforms, they are beginning to understand the importance of being transparent about their affiliations with brand...