The majority of adults today use some form of social media to keep in touch with friends, find dates and chat about their interests, but in the aftermath of last year?s Ashley Madison hack, many users across platforms are feeling a little too vulnerable. When a Facebook ad pops up for a product that we looked for a few days before, we wonder about these small incursions and what privacy means in 2016.
To help soothe user anxieties about social media privacy, it?s important for digital marketing campaigns to consider what messages we?re sending to our customers. How we answer these questions publicly can have a wide impact on overall customer loyalty and trust.
Digital demographics
One of the first rules of social media marketing is, ?Know your audience.? This doesn?t just mean that you should know who you?re marketing to in terms of product appeal, but also what kinds of priorities these individuals share. Business executives, for example, may feel more anxiety about their digital security than millennials paying off college loans and settling into career paths. Understanding how your audience members construct their public face in a world where data never disappears can tell you a lot about how forward you need to be in promoting your privacy policies.
Keep it clear
We all know that no one ever reads the fine print?those long statements users are presented with every time they sign up for a new service or update their software. As marketers, we?re responsible for stating...