Although the means of listening to music have drastically evolved–shifting from records to cassettes, CDs to streaming services–concerts have always remained a constant for fans, allowing them to connect with others and experience music in the moment.
However, with the rise of social media, the lifespan of concerts now extends far beyond the final set, with platforms like Snapchat and Instagram empowering performers to better connect with fans and gain valuable marketing insights about attendees.
Social media has transformed every phase of live events, from discovering a concert, to posting at a show, to reliving the experience online long after the encore. To today?s fans, shows and social media go hand-in-hand, with 71 percent of U.S. millennials saying that live tweeting about an event makes it more fun. The numbers speak for themselves: In 2015, 3.5 million tweets were sent during the first weekend of Coachella alone. For the first time, fans no longer have to physically attend shows to immerse themselves in live experiences, able to follow along through live updates or tune in via webcast.
Meanwhile, the abundance of applications dedicated to events makes it easier than ever for fans to fill their calendar with upcoming concerts. As new platforms emerge, social?s influence continues to grow–bolstering fan excitement and offering bands, venues and festivals unprecedented access to audiences for marketing and loyalty purposes.
Event discovery and exte...