Facebook continued its focus on video with its acquisition of MSQRD, an application that allows users to add filters to videos.
Masquerade CEO Eugene Nevgen announced his company?s acquisition by the social network in a blog post:
Video communication is exploding. At Masquerade, we?ve worked hard to make video more fun and engaging by creating filters that enhance and alter your appearance. Now, we?re excited to join forces with Facebook and bring the technology to even more people. Within Facebook, we?re going to be able to reach people at a scale like never before. For starters, we?ll be able to bring our technology to Facebook?s audience of nearly 1.6 billion people. This is a scale of audience we never imagined was possible. While we will be partnering with Facebook to integrate our technology, the app will stay up and running, so you?ll continue to record fun selfies and keep using the product. You can also expect us to keep adding fun features!
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