Facebook Thursday announced the launch of dynamic ads for mobile application installs.
The social network pointed out research from Gartner showing that smartphone sales were at least 10 percent higher in the fourth quarter of 2015 than in any other quarter that year, adding that purchases of smartphones lead to app downloads.
Facebook said in an email to SocialTimes:
App marketers will now have the ability to use dynamic ads to drive mobile app installs by targeting people who recently browsed their products. Advertisers can also use this tool to show relevant product ads to people who are most likely to install an app.
The social network also shared the following tips in a blog post:
As you build out your strategy, prioritize these three things: finding customers who take action beyond the install, driving valuable repeat actions (such as in-app purchases) and measuring the value of your marketing. Find the right people: Businesses have already been using Facebook dynamic ads to find the people more likely to buy their products. Now we’re offering app marketers the ability to use dynamic ads to drive mobile app installs, just in time for the holiday and post-holiday spike in downloads. Advertisers can use dynamic ads to show relevant ads to people who are more likely to install their app, including people who recently browsed their products.
Businesses can also use app event optimization to identify the customers who are more likely to take valuable actions after...