Facebook is embracing March Madness, with temporary custom frames for profile pictures for teams in the 2016 NCAA Men?s Division I Basketball Championship tournament highlighting its efforts.
The social network said it worked with the NCAA?s social media and digital team to design the custom frames, and fans can search for their teams here, after which they can specify when their profile pictures will revert back to ?normal.?
Facebook Live videos will also take to the court, as the social network said in an email to SocialTimes that teams, including the University of Oregon, University of Virginia and Duke University, will tap into the live-video-streaming feature, as will college basketball legends such as Grant Hill.
Facebook Messenger is tournament-bound, as well, with the social network providing the following ways for the app to be incorporated into users? March Madness experiences:
Show your team spirit with customized group chats: College basketball season is a time for friends and families to come together and for rivals who went to schools with a slightly different shade of blue to taunt. Within Messenger, you can set a ?team? name for your group chat, change the chat’s colors to those of your favorite team, change the Like emoji from a ?thumbs up? to a basketball (or whatever else might be appropriate!) and give your buddies nicknames like ?slam dunk king? or their favorite player’s jersey number. Anyone in the conversation can customize the group,...