Facebook announced earlier this week that the customizable push campaigns for applications that it introduced at F8 earlier this year are out of closed beta.
Software engineer Brian Ni announced in a blog post that push campaigns are now available to all businesses, complete with a redesigned targeting section to ensure that push notifications result in conversions.

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}(document, 'script', 'facebook-jssdk'));Ni wrote that apps that deploy push notifications see retention rise by up to 180 percent, adding that those notifications can be used for reminders, offers or sharing deep links within apps. He added that in-app notifications allow developers to include rich media cards that appear to users directly within their apps, without the need for coding each specific instance, and those cards can be customized with photos, emoji, GIFs, buttons and other elements, and Ni shared the following potential uses for those notifications:

New features: in-app notifications are an eye-catching way to let people know about a new feature in your app–for example, if a ride sharing app can promote new transportation option.
Limited-time offers: You can use in-app notifications to increase awareness and participation in a ...