What are the similarities and differences between how users of Facebook and Instagram feel about both social networks"
Facebook IQ released a new study in which more than 5,500 users of Facebook and Instagram in six countries?Australia, Brazil, France, Japan, U.K. and U.S.?were polled on their ?behavior and emotions across the two platforms.? Its findings included:

Respondents were 1.3 times more likely to interact with celebrity content on Instagram than on Facebook.
Millennials are more likely to seek out video content than older generations. They are also more likely to follow accounts related to fashion, beauty, interior design and people they don?t know personally on Instagram than on Facebook.
51 percent of male respondents said Facebook helps them organize their lives, and 47 percent said the same for Instagram, but women are more likely to say they use both social networks to connect with others. When major events occur, respondents turn to Facebook for reactions and opinions, and to Instagram for behind-the-scenes content.
Respondents said both platforms ?fulfill their need for fun and discovery,? but fun was defined as encountering the unexpected on Instagram, and as humor on Facebook.

Facebook IQ researcher Vicki Molina-Estolano, the lead on this report, offered more details in a blog post, and highlights follow:
Maybe it?s our proximity to Napa, but the relationship between Facebook and Instagram makes me think of white and red wine. People love both k...