Facebook IQ released the results of a survey that analyzed the mobile gaming habits of adults from 12 countries representing multiple geographic regions: North America, Latin America, Europe, the Middle East and Asia.
The survey found that on average, smartphones are the No. 1 gaming device for users, at 71 percent. Smartphones were followed by computers at 64 percent, tablets at 34 percent and video game consoles at 26 percent. Elsewhere, the survey showed, on average across the 12 countries, 47 percent of all smartphone players are women, while 53 percent are men.
The survey analyzed the habits of mobile game spenders (users who play games on mobile and pay for games on at least a monthly basis), and found that these spending players were 2.7 times more likely to stay in-game for a “sense of community and belonging” than mobile non-spenders. These spenders were also found to be 2.3 times more likely to stop playing games than non-spenders if community members stop playing. Finally, spenders were found to be 2.9 times more likely to spend money in games so they can beat their friends. On average across the 12 markets, 68 percent of mobile game spenders said they discover games via social networking platforms. Other popular discovery sources were photo and video services at 57 percent and chat apps at 54 percent. Finally, 34 percent of mobile game spenders said they discover games by word of mouth.
Check out Facebook IQ’s complete findings in the info...