Facebook Tuesday announced several new features for its Offers ad units and page posts.
The social network outlined the new features in an email to SocialTimes:

Bookmark: People can easily claim an offer on mobile or on desktop and it will automatically save to their new Offers bookmark.
Reminders: People will get reminders across devices about their saved offers, such as when one is about to expire.
Coupon codes: Advertisers will be able generate unique coupon codes for each person who claims an offer (coming soon).
Redeem an offer anywhere: People can paste their offer code during online checkout, or they can access a code on their mobile device during in-store checkout (coming soon).

Facebook offered more details on the improvements to Offers in a Facebook for Business post: Facebook Offers makes it easy for advertisers to share their discounts and promotions where people are?on their mobile devices. Businesses can create two types of Offers?online and in-store?and they can share Offers in two ways, in an Offers ad or in a page post.
Offers ads appear in people?s News Feed in the Facebook mobile application and website. Advertisers can reach the right audiences with creative ad formats?like carousel ads. And for online offers, advertisers can optimize the delivery of their ads to people most likely to make a purchase on their site. Advertisers can see how many offers have been claimed in ads reporting.
The other way for businesses to share Offers is to post them dire...