Facebook giveth, and Facebook taketh away: Ad-blocking software will no longer work when accessing the social network via desktop, but improved ad preferences were rolled out.
Vice president of ads and business platform Andrew Bosworth explained Facebook?s move against ad blockers in a Newsroom post:
We?ve designed our ad formats, ad performance and controls to address the underlying reasons why people have turned to ad-blocking software. When we asked people about why they used ad-blocking software, the primary reason we heard was to stop annoying, disruptive ads. As we offer people more powerful controls, we?ll also begin showing ads on Facebook desktop for people who currently use ad-blocking software.
Some ad-blocking companies accept money in exchange for showing ads that they previously blocked?a practice that is at best confusing to people and that reduces the funding needed to support the journalism and other free services that we enjoy on the web. Facebook is one of those free services, and ads support our mission of giving people the power to share and making the world more open and connected. Rather than paying ad-blocking companies to unblock the ads we show?as some of these companies have invited us to do in the past?we?re putting control in people?s hands with our updated ad preferences and our other advertising controls. Bosworth also wrote that Facebook users can now remove specific interests from their ad preferences if they no longer wish to see ads rel...