Facebook Monday announced a policy update for its Messenger Platform, as well as a revamped review policy for submissions by developers.
Product manager Seth Rosenberg announced in a blog post that the main updates are a 24-hour window for businesses and developers using the Send/Receive API (application-programming interface) to respond to users? messages, as well as a test of subscription messaging for specific use cases. He wrote:
Businesses and developers using the Send/Receive API will now have up to 24 hours to respond to a message initiated by a person in Messenger when using standard messaging. There is also an allowance to send one message after the 24-hour window. Each time a person responds to a business through one of the eligible actions listed in the chart below, the clock will reset. This new policy allows businesses to re-engage an inactive user, while also providing people with more relevant and timely information that they requested.
If a business or developer is providing live chat support through the Send/Receive API, this is also subject to this new policy. If a business or developer is unable to respond within the 24-hour window (for instance, if they are offline or an issue takes longer to resolve), they have the ability to respond with one additional message outside of the 24-hour window.
The restriction on promotional content has been removed for standard messaging.
Template messages?including receipts and flight notifications–can be sent ...