You may already be aware of the fact that Facebook owns Instagram. The fact that the world?s largest social media platform is Instagram?s parent company has caused some marketers to view them as a single entity.
While it?s certainly true that you can target Instagram users from within Facebook?s campaign-building interface, that doesn?t necessarily mean they?re one and the same.
As anyone who uses Facebook and Instagram will tell you, the two platforms are quite different. That?s why so many users still maintain accounts on both of them.
They share certain features in common, but they each have unique strengths and weaknesses from a marketing perspective. Strategies that work wonders on Facebook might fall flat on the photo-sharing platform, and the reverse is also true; Instagram successes might not translate well to Facebook?s mechanics. Both platforms can be used to connect with friends, family, celebrities and brands, but advertisers would do well to formulate separate yet complementary marketing strategies for each.
Facebook is huge, but is it hip"
There?s no denying Facebook?s mass appeal. The site boasts nearly 1.3 billion users who are active on a daily basis. That?s more than four times the number of people who use Instagram every day–a still impressive but comparably paltry 300 million.
Your clients and prospects spend an awful lot of time on Facebook. So what do they get out of it" According to studies, people turn to the social media giant for ne...