Have you noticed a change in small and midsized business marketing" Did you feel the recent shift" It turns out that there is a pivotal transformation happening around word-of-mouth marketing with both video and social media at the core. An intriguing shift in the way SMBs are marketing themselves was revealed in recent report Unlocking the Most Powerful Shift in SMB Marketing.
If you?re wondering who caused this shift, the answer is millennials–a generation with an organic understanding of social media that is taking over the workforce. In 2015, millennials became the largest share of the American workforce, according to Pew Research, increasing adoption of social media marketing and online.
What does this mean for SMBs" This shift represents an enormous opportunity. Large corporations have historically had an almost monopolistic hold on reaching mass audiences using media and video largely because of cost, but also due to the architecture of how the traditional media industry was constructed. SMBs with some forward-looking vision have a new way to compete, eliminating many of the costs of the middleman. This lets them go directly to their consumers by embracing new tools and tactics, utilizing video to its fullest potential and engaging across channels with an authentic voice.
Here?s how this can all be achieved:
The trade has changed and so have the tools
First and foremost, this shift means that the media mix and the tools and tactics of how SMB ma...