Gotta Catch ?Em All: The Captivating PR of Pokemon Go - Videogames Blogs

Gotta Catch ?Em All: The Captivating PR of Pokemon Go



If asked to predict a major unifying event for Generations X, Y and Z, most people would have been inclined to say something along the lines of a national crisis, the death of a trans-generational musician or a presidential election.
It is unlikely that anyone would?ve predicted Pokemon Go to bring those of all ages together, and so quickly?unless you are late-1990s New York Times critic Anita Gates. Even Nintendo, the creative genius behind the brand, never thought it would see Pokemon make a comeback as presently witnessed.
Pokemon Go is the newest addition to the Pokemon franchise. The game is a free application available for smartphones. Players are able to create their own avatars and travel around their neighborhoods catching the Pokemon at various, random locations. Yes, that?s right?their neighborhoods. Pokemon Go is an augmented reality game, where the location on the screen is exactly the scenery seen in the ?real world,? with a Pokemon added on the screen, brought to life by Google spinoff Niantic. One of the first reasons Pokemon Go is already incredibly successful is that it was launched at a crossroads for all three generations that it impacted in the late 1990s and early 2000s.
Generation X experienced the first wave surge of handheld gaming, via Game Boy. Generation Y embraced the television series, movies and card game component. And Generation Z has received the residual effects of both gaming and media, including games for Nintendo DS and 3DS and newer ...
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