In its third-quarter-2016 earnings call, Facebook reported that 1.71 billion people used its service in June. That?s nearly one-quarter of the earth?s population! Yet in spite of these impressive numbers, Facebook is expecting much lower ad revenue growth over the next two quarters.
The reason" Facebook?s advertising volume has reached a point of diminishing returns. In other words, it has maximized ad loads–the volume users will tolerate before they feel their experience is degraded. The evidence is compelling. Bombarded with ads, nearly 200 million consumers have turned to ad blockers to control the onslaught.
This means companies that have been relying on Facebook ads should be cautious. As Facebook has hit its optimum ad load, its focus is turning instead to alternative sources of revenue like video ads, bots for its Messenger application and its audience on third-party apps and websites. What Facebook?s changes mean for advertisers
Digital marketers, take note: Zero growth in ad load means that it?s more important than ever for your ads to be relevant, engaging and shareable. Marketers need to be creative to captivate consumers who are already saturated with content. How will your ads stack up" The best way to find out is to test them. Here are a few tips to ensure that your Facebook advertisements are making the maximum impact:

Articulate your objectives: Before you begin, define the specific questions that the test will need to address. This is a c...