Walt Disney World has always been a popular destination for kids, families and even adults who still feel a special connection with the ?magic? that the destination seems to provide its guests.
More recently, it?s become a holiday-season attraction, and you can chalk it all up to organic advertising.
Organic advertising with a touch of magic
The Disney brand is sort of an anomaly. It?s difficult to study what it does and then apply the lessons learned because there isn?t always a crossover between its name recognition and that of a smaller brand.
But with that being said, the way Disney approaches organic advertising around the holiday season is particularly noteworthy.
Strategic implementation of free events
There?s something enticing about the proposition of ?free.? It doesn?t even matter what?s free. Most of the time, people are just drawn to the word and like the idea of getting something for nothing. Disney understands that free can be used as a gateway for revenue. Around the holiday season, it uses a plethora of free events–including Christmas decoration tours, light shows, visits with Santa Claus and holiday shows–to drive engagement.
Disney doesn?t make a great fuss about advertising these free events. Instead, it releases simple statements knowing that news stations, journalists and social media influencers will pick up the slack.
Friendly hotel pricing
For a family to come to Disney World, there are many expenses in play. There?s transportation, foo...