With the uproar over last week?s EU Referendum, in which the U.K. opted to leave the European Union, lots has happened: Donald Trump released yet another controversial tweet, U.K. Prime Minister David Cameron tendered his resignation, Scotland threatened to make another bid for independence and other countries have threatened to leave the EU.
Publishers worldwide have covered the topic from nearly every angle, thus creating another story in itself: Outlets rely on nontraditional formats to win the public?s attention in an overwhelming sea of information and content. There is no surprise there, considering the fact that a recent study found that interactive content formats demand more attention than non-interactive ones.
In the midst of such a controversial topic that seized worldwide attention and triggered strong emotional responses, these five publishers understood that it was necessary to speak with their readers, not at them. Fortune asked its audience via a poll: ?Should it Brexit or Bremain"? The item, published before the vote, presented a list of pre-referendum arguments and asked readers to read through, and then come to their own conclusion before casting their vote. Interestingly enough, the results differed from those of the real vote, showing that the majority of those who interacted with the poll voted to remain in the EU.

The Telegraph opted for a swiper format to gauge its audience?s take on the topic. This item made it easy for readers to cast ...