Social media seems like an easy and appealing career, right" You usually work from home, and all you have to do is be yourself.
Not so fast, buckaroo. Before you go charging off on your quest for social media fame, there are a few things you need to know.
Social media professionals are in demand, but getting the really plum jobs can be challenging. Much like sales careers, you have to prove yourself before big companies–with big payrolls–will be willing to consider you. Here are some steps you can take to stand out from your competitors and land a prestigious job in social media.

Build your own network: Your loyal followers are a big plus. If you have the personality to build a big network on your own, building a brand network should be easy. Plus, your followers will help you launch your career with the brand. An engaged following is a huge leg up on your competition, especially if you can point out that your audience fits the demographic of the business you’re applying to. If you want to work for a specific type of company, say retail fashion, cultivate a following heavy in young women. Protect your personal brand: Social media is built on personality. Potential employers will search for you on every social network. Your online presence should be consistent, professional and interesting across every platform. Post with reputation management in mind, and that includes minding what groups you join, who you interact with and what photos you’re t...