Why shouldn?t you love Monday" That was the concept behind our Monster video series, #TGIM?Thank God It?s Monday.
Working with a local improv group, we produced a series of videos capturing people on their Monday morning commute with the message, ?You deserve to love Monday again.? It?s a message that?s instantly relatable, authentic, identifiable and sharable. While it?s funny, it makes you think: Could I find a job I love"

Our #TGIM series was developed specifically for social channels, but creating a compelling, visual narrative was still front and center for these pieces–even within a 14-second format. Video gives us a way to tell stories that are engaging and relevant to our audience of job seekers, and social channels offer us the right conduit to match these assets with a platform that supports these same pillars. Create content that compels, not sells
Video is no longer an optional tool for marketers, it?s a must. Last year alone, Facebook more than doubled its daily views, skyrocketing to 8 billion. While video content is a pathway for finding new customers, social video requires a stronger authenticity of voice over traditional TV spots. Video can–and should–tell an emotional story, but the creative approach needs to consider the limitations and flavor of the specific platform: What story can you illustrate in 16 seconds" In 5 seconds" In 60"
In that vein, we also created a video campaign utilizing our ?Find Better? tag...