Sometimes words just aren?t enough–thank goodness for iOS emojis.
It?s hard to imagine communicating without the aid of these colorful little icons that so effortlessly convey tone and inject a little whimsy into everyday conversations. It?s no surprise, then, that nearly 37 percent of adults use emojis regularly.
Although emojis are normally relegated to text messages and other informal modes of communication, brands would be mistaken to ignore their potential for capturing consumers? attention–particularly in the social media sphere.
A strategic tool for connecting with women
Brands looking to connect with women would be wise to consider including emojis. When it comes to reaching women, there?s plenty of room for improvement: Nearly 70 percent reportedly feel misunderstood by marketers. Women increasingly demand that brands accurately represent and relate to the daily complexities and challenges they face. Job parity, domestic violence, motherhood and biases are a few of the many areas brands must recognize and spotlight.
In an effort to connect with and relate to female audiences, Apple?s iOS 10 update includes more inclusive emojis. The expanded options include women weight lifters, bikers, police officers, doctors and more–all activities previously illustrated only by males.
With nearly 1 billion of an estimated 6 billion emojis sent daily by young girls, the update is a welcome change in what many consider the ?Fourth Wave of Feminism.?
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