If there?s one thing that consistently leads to higher sales figures, it?s social proof. And customer reviews and testimonials are among the most effective social proof techniques available.
Thus, it follows that if you use product reviews in your marketing strategy, you?ll enjoy higher sales.
Why, then, are only some companies marketing their reviews in an effective manner"
The value of product reviews
Online reviews are great, but so what" Have you ever had this thought" If so, you aren?t alone. We all know that attaining positive product reviews is a good thing, but what is the practical value" Consider the following benefits:

Drives traffic: If someone reads a positive review on a third-party page, they?re much more likely to visit your website to learn more. As a result, product reviews are major lead generators. Increases conversion rate: Product reviews are forms of social proof. When a customer sees a product review on a landing page or product page, it increases the likelihood that they?ll convert.
Serves as word of mouth: Think about how valuable word of mouth is. You can see an advertisement for a product on TV, but it?s not nearly as compelling as hearing a personal testimony from a friend. Well, in the online world, product reviews act as word-of-mouth ?hooks.?

As you can see, positive product reviews aren?t just something you can brag about or look at on a day when you?re feeling down. They humanize your brand and generate traffic–...