How Your Content Strategy Can Increase Your Social Footprint
If you?re looking to optimize your brand?s social reach, it?s time to devote more resources toward your content strategy. While traditional content marketing is great for site conversion, research shows that sponsored content, many times placed under the umbrella of native advertising, is more effective at driving social engagement.
Sponsored content–which can take advertisers and publishers beyond just views and impressions to achieve more meaningful audience engagement–isn?t a new concept, but it?s clearly on the rise. Such content is performing so well on social media that the trend has turned in-house content agencies into the new little black dress, with notable publishers like The New York Times, Digiday and Slate investing in their own creative agencies–T Brand Studios, Custom and Slate Custom, respectively. #Goals
If you want your sponsored content campaigns to generate meaningful social chatter, you need to provide some sort of value to consumers and emulate the style and sophistication of good editorial content–whether it?s an article, video or other form of multimedia. Think of what consumers share most within their networks: content that is either entertaining, informative or hits an emotional touch point.
A shining example of such a campaign that garnered impressive social engagement was Starbucks? collaboration with feel-good publisher Upworthy. When Starbucks wanted to share the heartwarming story of how one customer discovered a sen...
Source: Inside Social Games
URL: http://www.insidesocialgames.com
-------------------------------- |
Mario Kart Live: Home Circuit - Spooky Race Video - Nintendo Switch |
|
-------------------------------------