Cash-back shopping platform Ibotta announced the release of its app-to-app marketplace, which allows shoppers to earn cash-back rewards by making purchases within supported mobile applications.
The launch partners for Ibotta’s app-to-app marketplace include Boxed, Caviar, delivery.com, DoorDash, Drizly, Groupon, Hotels.com, Jet and Spring. With this program, Ibotta users can earn cash-back rewards from these retailers by making purchases in their mobile apps.
As examples, a user can earn a 5 percent cash-back reward from Jet and a 15 percent cash-back reward from Boxed.

When a user activates one of these cash-back rewards in Ibotta, they will be sent directly to the retailer’s app, where they can make a purchase. If the user doesn’t have the retailer’s app installed on their device, they will be directed to the app store to download it. Contextual commerce company Button powers the app-to-app deep-linking experience for Ibotta. Once a user makes a purchase in a supported retailer’s app, Button will verify the user’s Ibotta rewards.
In a statement, Bryan Leach, founder and CEO of Ibotta, commented:
More people than ever before are making purchases through mobile apps as a convenient way to shop right from their smartphones, but until now, there hasn?t been a way to save on those in-app purchases. Now, shoppers can unlock offers through Ibotta before they shop on other apps, and automatically earn rewards whenever they...