Direct messages have a reputation of being spammy. Plenty of bad automated responses circulate around social media, and they?re frequently irrelevant to recipients, often only asking people to check out the sender?s profile.
I?ve previously explored why DMs outperform emails. The short version: DMs tend to have higher click-through rates than emails, and they increase your touchpoints while giving you a chance to share relevant content with people who have shown an interest in your space. In other words, DMs can help personalize your brand.
Some people remain leery of DMs, but that?s largely because many senders don?t see them as a strategic medium for one-on-one communication. By carefully considering who will send the message and how you?ll present the information, you can deliver personalized and engaging content directly to an interested audience. Making it personal
You certainly could send a DM from your company?s Twitter handle, but there are times when it might be better to adopt a more personal tack. Sending DMs from the Twitter account of one of your executives (i.e., your CEO or head of marketing) can help those messages resonate with recipients.
If you want to grow the following of your corporate account, it?s better to send DMs from that corporate handle. On the flip side, sending a direct message from your company?s account can cause recipients to perceive it as impersonal. People are more likely to respond to other human beings than a faceless brand.
My compa...