The world is transitioning at hyperspeed into a mobile-dominated era by digitally native millennials who hold the largest share of consumer voice and the largest buying power of any generation.
The pace of technological innovation presents a mind-boggling set of qualitative and quantitative challenges for marketers.
Technology has driven obvious physical changes in the ways we live and work. Ironically, the most dramatic tech-driven change is the most nuanced and the least understood: the profound impact on the human psyche and culture at large.
As the first digitally native generation, millennials have a revolutionary different worldview on everything from core personal values to media consumption. In the face of a world that is reframed by the internet and in the context of unimaginable audience fragmentation, three central obstacles arise for today?s marketers:
How to find an authentic voice for marketing creative that ?plays? in a culture defined by personal expression.
How to reach a mass audience with the scale that TV has provided in the past.
How to achieve the first two objectives while maintaining brand consistency and leveraging performance marketing data.

Video marketing defined
Due to the complexity of these problems, there is no one-size-fits-all solution, but most marketers agree on one central theme: a new breed of video marketing.
Videos have become their own marketing strategy that speaks to consumers with a voice and frequency that resembles personal e...