You?re more likely to forget to brush your teeth than you are to forget your phone at home. There?s no study speaking to this, it?s just an intuitive fact. So if your business hasn?t either created a mobile application or isn?t successfully leveraging mobile in some major way, you might as well lose both the toothbrush and your phone right now, because customers won?t be talking to you anyway.
Check the weather, your flight status, the news, call an Uber because you just saw your friend tweet about train delays and then get settled in to your office for a day packed with meetings that result in more meetings focused on lagging sales and ways to keep pace in your competitive vertical (insert any vertical here). And then look at MasterCard.
In a sea of payment options, tucked inside a vertical faced with fantastic new ideas cropping up daily, MasterCard has managed to stay on top. How" By innovating apps that adapt and evolve as needs change–apps that accommodate mobile. But MasterCard is a multibillion-dollar company and you?re a mom-and-pop or small or midsized business: How does this apply to you" First, let?s talk innovation–where all great ideas begin in any company:
The process for developing new ideas is a dynamic one at MasterCard, to be sure. It hosts competitive ?Innovation Express? events around the world each year, challenging teams to prototype and present ideas, with the winning ideas brought to life. But just because you?re not doing that ...