Facebook announced a milestone for its Facebook Audience Network: More than 1 billion people see its ads each month.
The social network said in a Facebook for Business post that advertisers on Facebook Audience Network can reach 16 percent more people on average than those relying solely on Facebook and Instagram.
Facebook added in its post:
For many advertisers, extending Facebook campaigns to Audience Network can lead to a more efficient overall campaign. On average, these advertisers see a 12 percent increase in conversions for website campaigns and a 17 percent increase in installs for mobile application campaigns.
Visa is one such company?it successfully promoted awareness and adoption of Visa Checkout, an easier way to pay online. It was able to expand its reach by 15 percent with Audience Network, while delivering at efficiencies on par with Facebook News Feed. In another activation, Visa saw up to 2.5 times more efficient cost per acquisition compared to campaign average by running on both Audience Network and Facebook.
Since launching support for video views in May 2016, Audience Network has also yielded high view-through rates for advertisers, with more than two thirds of video impressions on Audience Network resulting in 10-second views. A recent video campaign by record company Universal Music created more than 10 percent lift in brand awareness, and one by beverage company Innocent Drinks raised brand awareness by over 20 percent.
Finally, Facebook said it...