How committed to Snapchat is the National Football League" Apparently, the league is committed enough to hire a managing editor for its Snapchat Discover team.
Kerry Flynn of Mashable discovered this LinkedIn job posting, in which the NFL is seeking a ?managing editor, Snapchat Discover team,? and the job description reads:
We are looking for an expert storyteller who is forward-thinking and a social media junkie to help shape our new Snapchat Discover channel strategy. As we build out this team, you will help create a distinguished vision/voice for the NFL Snapchat Discover channel that represents the future of the NFL brand. We will look to you to determine the best content execution for each story element (i.e., video vs. animation vs. article). In this role, you will coordinate with other departments to leverage content produced for other platforms and optimize for Snapchat. The LinkedIn post also contained the following job requirements:

Experience managing a team of social/digital content creators with emphasis on video production and graphic design.
Passion for and knowledge of the NFL and its players, teams and history.
A digital native and a demonstrated creative problem solver who is excited, not intimidated, by the fundamental ambiguity around trying to define the future of entertainment on social media.
Experience managing assignments of a team and meeting deadlines.

Readers: Are you surprised that the NFL is assembling a team solely to work on content ...