?Over the coming months,? you won?t have to be a Facebook user to see ads powered by the social network.
Facebook announced in a Facebook for Business post that it is extending the reach of its Facebook Audience Network mobile advertising network to non-Facebook users via data it gathers from third-party sites and applications that use the social network?s technology.
The social network also touted the measurement benefits for advertisers, saying that they will now be able to count conversions from people who are not connected to Facebook.
Facebook stressed that while this online interest-based advertising is common across the industry, users have access to tools to opt out of these ads, and Facebook users can adjust their ad preferences. Highlights from the Facebook for Business post follow:
Today the Audience Network helps advertisers share their messages with the 1.6 billion people who are connected to Facebook. Now we?re announcing changes that will expand the reach of the Audience Network to show Facebook-powered ads to people who don?t have Facebook accounts. This change also helps advertisers measure the results of their campaigns more completely and provide people with greater control over the ads that they see.
Over the coming months, we will expand the reach of Facebook-powered advertising on the Audience Network to include people who don?t have accounts. To ensure that the ads people see in the apps and websites in the Audience Network are highly relevant, we...