To celebrate Halloween, Niantic released the first in-game event in popular mobile game Pokemon Go and, according to data from application store optimization company Sensor Tower, the event was a success.
The event gave users an increased chance of finding “spooky” Pokemon, and it also gave users more Pokemon candy for completing three actions: capturing Pokemon, transferring Pokemon to the professor and walking with their Buddy Pokemon.
According to Sensor Tower, the event, which ran from Oct. 26 through Nov. 1, increased in-app purchase revenue in the game by approximately 133 percent, or 2.3 times, worldwide in its first five days. Sensor Tower said the game earned approximately $23.3 million worldwide between Oct. 25 and 29. As a comparison, from Oct. 18 through 22, Sensor Tower said the game earned approximately $10 million.
During the Halloween event, Sensor Tower said the game’s average daily net revenue was approximately $4.6 million. By comparison, Sensor Tower said the game’s average daily net revenue “during the same five days the previous week” was $2 million.
Finally, Sensor Tower said the game’s daily revenue on the second day of the Halloween event was its highest daily revenue “since mid-September.”
In a blog post, Randy Nelson, head of mobile insights at Sensor Tower, commented:
What?s important to point out is that Niantic didn?t need to add any new content, such as additional Pokemon, to the g...