About one week after launch, the number of Pokemon Go users topped that of Facebook. Roaring mobile media success on that magnitude begs a question: Foreign companies are using social media and mobile to dominate the American market, but are we marketing them back"
Predictably, Facebook, WhatsApp (owned by Facebook) and Facebook Messenger top the list of social networks by users, but the next three biggest platforms might surprise you:

Tencent QQ is a messaging application that offers online social games, news feeds, directory search, music, shopping, microblogging, movies and group and voice chat. It’s the most popular social network in China, with an astonishing 853 million active users, a virtually–no pun intended–untapped channel for American marketers. Tencent also owns the next social media juggernaut on the list, a messaging service with many features similar to QQ and 762 million active users. It’s called WeChat, and it’s a marketer’s dream. With an officially recognized account, marketers can pinpoint target messaging using free customer-relationship-management and marketing-automation tools–that’s right, completely free. According to one report, more than 200 million consumers in China have linked their debit cards to WeChat. It should also be noted that marketers should be aware of the local market–China has hundreds of regional dialects. Tweak your wording and offers to attract local business, but do...