To say Pokémon GO is a success would be an understatement. Application store optimization company Sensor Tower said the game surpassed an estimated 7.5 million downloads on iOS and Android in the U.S. since its launch July 7. Furthermore, as of July 11, estimates from Sensor Tower showed that Pokémon GO is generating approximately $1.6 million in daily revenue on iOS in the U.S.
The Pokémon collection game from The Pokémon Company and Niantic combines location technology with augmented reality, allowing players to capture Pokémon by exploring the world around them.
According to digital market intelligence firm SimilarWeb, by July 8, the app had already been installed on 5.16 percent of all Android devices in the U.S. By the end of July 7, the app had been installed on more Android devices in the U.S. than dating app Tinder.
In terms of engagement, SimilarWeb said more than 60 percent of users who have downloaded Pokémon GO in the U.S. are playing the game daily. As of July 8, the game?s average usage time was 43 minutes, 23 seconds per day. According to SimilarWeb, this is higher than WhatsApp, Instagram, Snapchat and Facebook Messenger.
Elsewhere, Pokémon GO has become a popular topic on social media. Marketing technology company Amobee Brand Intelligence said that between July 6 and 10, there were more than 3.8 million tweets sent around Pokémon, with an additional 1.97 million tweets around the hashtag #PokemonGo.
Between July 6 and 11, Amobee said 18 pe...